Selling your wares online is a great way to reduce the costs of selling, as there is no rent involved in having a virtual store! More and more consumers now prefer to buy goods online too because it is so quick and easy to do.
What platform will you be using to sell your products?
There are established marketplaces online that you can sell your wares within or you can create your own website to sell from. Established marketplaces come equipped a mass audience and website infrastructure so you won’t have to deal with any domain and hosting costs that you would if you set up your own website.
If you would like to have more control over your store look and item listings then setting up your own website might be the way to go. Having your own website will also mean that you won’t have to pay to list items or give a percentage of your sale to an external party; however, the setup costs may be quite high. Figure out what you can afford, and what will work best for your business.
How do your customers prefer to shop?
How well you do you know your target market and their purchasing behaviours? With some products, customers much prefer to buy them in a physical store than online, so do your research and ask your customers where they would like to buy your wares.